I'm a hospitality consultant and I inspire hoteliers, restaurateur’s and private members club owners to create exceptional guest experiences, by unlocking innovation and creating digital growth that enhances the gastronomic experience.
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MY UNIQUE FRAMEWORK
What is a Marketing Technology Consultant? I help businesses to align their technology with their digital marketing efforts. In doing so, we generate many data points that enable the business to make data driven decisions. I’ve developed a framework to achieve this, it’s called Strategic DOS.
Strategic DOS is the Digital Operating System. With it, I help businesses identify and build the optimal tech stack. Beginning with an audit to discover the existing technology footprint, we then redesign this to achieve simplicity, resiliency and make significant savings from your existing technology budget.
We then invest those savings into a full digital marketing campaign and achieve growth, unlocking creativity and creating intellectual property such as CRM systems, proprietary algorithms, processes and new revenue streams that transform your technology function from a cost centre, or a liability, into a strategic asset.
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LATEST PROJECTS
I work mostly in the luxury travel, tourism and hospitality sectors. My clients hold a combined 12 Michelin stars, offer the worlds most extensive wine lists, are global operators and span private members clubs, fine dining restaurants, luxury hotel chains and more…
CASE STUDIES
My approach of Save, Grow and Transform has delivered significant success for my clients. My unique framework, the Digital Operating System, fuses all three into a relentless focus that transforms your technology function from a liability, or a cost centre, into a strategic asset. Here are some example projects that demonstrate this…
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TECHNOLOGY PARTNERS
STRATEGIC DOS FRAMEWORK
Strategic DOS is a complete framework that helps Save, Grow and Transform businesses. It works by strengthening the six pillars of your businesses – Strategy, People, Data, Projects, Process, and Execution.
We begin by establishing a clarity of vision within your leadership team. This aligns everyone in the organisation with where we’re going and how we’re going to get there.
We identify the operational teams, roles and responsibilities your business needs and create ‘swim lanes’ for everyone. Bringing clarity and creating exceptional performance.
We identify an engagement vision, buyer personas, the buyer’s journey and work out the numbers required to measure and drive revenue for your business.
Having identified the projects and improvement points needed to improve operational maturity, we deliver a program of works to achieve your desired business outcomes.
We design and document the optimal processes for your business, identifying and documenting essential procedures for everyone to follow, creating consistency and scale.
Finally, we achieve discipline and accountability by becoming expert at execution, delivering the Service Delivery Plan and realising your vision and desired business outcomes.
WHAT MY CLIENTS SAY...
In 2020/2021, throughout the COVID19 pandemic, Strategic grew our digital marketing reach by 523%. Many Ski Tour Operators went out of business, we went from strength to strength using the Google Customer Matching Algorithm and many other tactics. Strategic are a joy to work with and the gurus for all things digital.
