MY SERVICES

I’ve created a unique framework to enhance your service and create exceptional customer experiences. We begin by identifying your ideal customers, guests or members (buyer personas) then research the choices that lead to their making a direct booking with your business such as a hotel, restaurant or private members club (this is called the the buyer’s journey). This process helps us to identify the steps your potential guests and members take when looking to reserve a hotel room or suite, a table in your restaurant or become a member of your club. Once I understand your businesses unique buyer personas and their journey, we discover your “why?” before designing a messaging strategy that resonates within the Golden Circle. We create Golden Content that drives home why your business is unique and then presents your hotel, restaurant or private members club to your ideal customers, guests or members at the perfect stage in the buyer’s journey. I call this unique framework the Strategic Digital Operating System® and it’s proven effective for many other businesses.

I use data driven design to create a sales funnel for your business that unlocks innovation and creates exceptional guest experiences. Using data driven design, we identify the data sets that matter to your business and ultimately drive more direct bookings to your website whilst significantly reducing OTA fees, PPC costs and payment service provider costs. For hoteliers, I capture the business segment codes and STR reporting statistics that enables my digital marketing campaigns to create revenue for your hotel that results in higher occupancy rates. For FNB based businesses, I deliver more table reservations or more members that drive increased FNB sales. And what’s more, my hospitality marketing services are delivered with a proven RoI and a Golden Guarantee.

My digital marketing services begin with a comprehensive digital strategy that identifies the current state of your hotels, restaurant or private members club marketing performance, then identifies the desired ADR for your hotel, number of covers for your restaurant or desired number of membership renewals and FNB sales which underpins a bespoke Revenue Management Plan designed to achieve 100% occupancy at ADR, covers or renewals rate. I provide hoteliers with the knowledge and experience to transition from just keeping the lights on or struggling to just get through a season and barely break even, to achieving 100% occupancy at ADR, a full restaurant all year round or increased membership renewals. Then, I continue to help, support, and empower guests well after they first begin looking to make a reservation or visit. That’s how your business grows – by deploying luxury hospitality marketing services to focus your marketing, sales, and service efforts on creating exceptional guest experiences.

Hospitality marketing services should connect your hotel marketing activities to driving up occupancy rates, increasing RevPAR, reducing OTA fees and commissions whilst encouraging direct bookings. Or, they should focus on increasing covers and decreasing turnaround times, whilst improving high margin FNB sales. Or, they should focus on increasing membership renewals, FNB sales and CSAT, whilst building a luxury brand. I offer a mix of digital strategy, digital marketing and digital PR, revenue management, data driven design, search engine optimisation and even a convenient starter package to quickly improve your business performance. My unique Strategic HOS® framework does all of this and more. We begin with a free initial consultation to benchmark your current marketing performance before providing a series of workshops and engagements to reduce your reliance on reacting to negative reviews and move to a dynamic organisation that creates exceptional guest experiences and drives increased revenues. And what’s the outcome? A hospitality business full of delighted customers that become promoters for your business.