HOSTING PLANS

Prospect is experiencing and
expressing symptoms of a
problem or opportunity.
Is doing educational research to
more clearly understand, frame,
and give a name to their problem.

Prospect has now clearly defined
and given a name to their problem
or opportunity. Is committed to
researching and understanding all of
the available approaches and/or
methods to solving the defined
problem or opportunity.

Prospect has now decided on their
solution strategy, method or
approach. Is compiling a long list of
all available vendors and products in
their given solution strategy. Is
researching to whittle the long list
down to a short list and ultimately
make a final purchase decision.

The stage of the Digital IQ®
framework where you provide
an outstanding experience that
adds real value, and empowers
people to reach their goals and
become promoters of your
company.