Digital is multidimensional and constantly expanding, which can make it hard to measure of self-assess. Some companies are confused where the term Digital begins and ends. Some consider Digital just a technology concept. Some consider it just a marketing concept. Some make the mistake of looking exclusively at certain areas of digital (e.g. social media) to provide an entire representation of how they are performing. To get a true understanding of how well you are doing and where you need to improve, you need to deconstruct digital into its multiple layers and analyse the various categories. By looking at each layer of Digital individually…
… then in conjunction with adjoining and deeper layers, it’s easier to understand just how Digital can evolve and mature. Most importantly, you should be evaluating how what you are doing compares to best practices, setting a benchmark in various areas so you’ll have a baseline to work from. You’ll be able to objectively see where you need to improve and by how much. So, are you Primitive, Interactive, Progressive, Immersive or Transformative? Contact us for a free consultation and learn how we can help you to benchmark your Digital capabilities and maturity.