Digital Transformation Strategy

Creativity and technology to help fuel innovation and drive business growth

What is Digital transformation consulting?

The Digital transformation of traditional businesses can be a challenging proposition. Companies such as Blockbuster, Kodak and Woolworths were once household names. Now they don’t even exist. There is a new industrial revolution going on and it’s time to change the game before it changes you. Put simply, Digital transformation is the use of technology to increase the value or efficiency of any aspect of your business model. Our Digital Transformation Roadmap coordinates and moves your business from ‘reactive’ to ‘transformative’ Digital experiences and addresses market realities to which you must adapt to in order to remain competitive.

  • Face the challenges of Digital disruption
  • Protect and expand your market share
  • Identify relevant new business models
  • Revitalise your business operations

The Difference Between ‘Reactive’ and ‘Transformative’ Digital

Do you want to be a Blockbuster or a Netflix? Digital transformation involves reimagining the business model, customer or user experience, and operational processes in a way that connects people with your brand, business, products and services. It’s also about connecting and engaging people through emerging technologies in ways that create deeper long term relationships with your customers. Therefore, creating lasting transformative Digital capabilities requires you to build a customer obsessed culture within your own organisation. It’s not a simple or easy process – but it’s necessary to not only survive but thrive in today’s economy. For example, did Uber drive the change to the entire taxi industry or did their customers? Digital transformation doesn’t follow a change in your business strategy. It is the business strategy that transforms your business model, and no industry is safe, change is coming.

Why Traditional Businesses Are Failing at Digital

Amazon only sold books when it launched. Had Barnes & Noble acted differently they may have prevented Amazon’s book selling growth, instead they failed to focus on Digital. Too many traditional businesses are watching the urgent things but not the important ones. Effective Digital transformation is a lot like effective time management – focus on the important before it becomes the urgent. When companies fail to pay attention to the important things, such as emerging opportunities for growth, their Digital competitors do and gain the capital required to grow even bigger. Transformation is figuring out what is unique to your business and finding leverage what others can’t. Companies fail to transform for many reasons, primarily because executives don’t take the time to look out for the signs as to where the trends are taking their business. Trying to effect a Digital transformation entirely in house with your current staff usually results in failure. Every company needs to have internal people who understand the company, the culture, as well as the Digital process. Equally important is having external experts that live and breathe Digital and can focus on just the Digital transformation with fresh perspectives and knowledge from other industries. 

Unlocking Business Opportunity in Digital Trends

The connection between Digital disruption and observing Digital trends is important, but it is not the reason companies need to be constantly tracking Digital trends. The value in the ongoing tracking of Digital trends is to be pre-emptive, identifying opportunities and iteratively improving your business model, not waiting until new competitors have gained enough traction. Examining digital trends will help you…

  • Identify new business models
  • Ward off disruption
  • Better understand constituent behaviour
  • Make more accurate future predictions
  • Improve your Digital maturity
  • Identify practical steps to put Digital trends to use

Benchmarking Your Digital Capabilities and Maturity

Digital is multidimensional and constantly expanding, which can make it hard to measure of self-assess. Some companies are confused where the term Digital begins and ends. Some consider Digital just a technology concept. Some consider it just a marketing concept. Some make the mistake of looking exclusively at certain areas of digital (e.g. social media) to provide an entire representation of how they are performing. To get a true understanding of how well you are doing and where you need to improve, you need to deconstruct digital into its multiple layers and analyse the various categories. By looking at each layer of Digital individually…

  • Experience
  • Channels
  • Product
  • Platforms
  • Process
  • People

… then in conjunction with adjoining and deeper layers, it’s easier to understand just how Digital can evolve and mature. Most importantly, you should be evaluating how what you are doing compares to best practices, setting a benchmark in various areas so you’ll have a baseline to work from. You’ll be able to objectively see where you need to improve and by how much. So, are you Primitive, Interactive, Progressive, Immersive or Transformative? Contact us for a free consultation and learn how we can help you to benchmark your Digital capabilities and maturity.